NBA: number of Facebook fans 2023, by team

With 21.87 million likes, the Los Angeles Lakers had the most likes on Facebook among National Basketball Association (NBA) teams as of October 2023. Bringing up the rear was the official account of the Atlanta Hawks with 1.57 million likes. Meanwhile, the NBA’s own official Facebook page had accrued 39.93 million likes.

How does this compare to Twitter followers?

The Lakers’ impressive reach on Facebook was matched by their Twitter following, having also ranked first in the list of NBA teams with the most Twitter followers with 11.88 million. However, despite ranking lowest among NBA teams on Facebook, the Atlanta Hawks didn’t have the smallest following on Twitter, with the last spot taken by the Detroit Pistons. The NBA's official Twitter page on the other hand had nearly 45 million followers.

Do NFL teams have larger social media followings?

When comparing the annual revenue of the National Football League (NFL) to the annual revenue of the NBA, it’s clear that the NFL is the more lucrative sports league in the United States. However, NBA teams appear to have a larger global presence on social media channels. This is evident in the NFL franchise with the most Facebook fans, the Dallas Cowboys, having fewer than 10 million Facebook likes, which is less than half of the Lakers’ Facebook fan base.